Thursday, 1 September 2011

Google Panda: It’s War against Content Farms


There has been an avalanche of new websites being created daily and most of them offer low-quality content. These sites focus primarily on satisfying the search algorithm in order to rank highly on search engines and generate advertising revenue.

To overcome the problem of content duplication and spamming, Google introduced a change to its search algorithm in 2011. The new algorithm is called Google Panda, an effort by the company to silent the critics about its flagged search quality. Panda is a filter which identifies and removes dubious websites that adversely affect the search engine results.

Its Impact- The Good and Bad of It

Google’s sweeping change to website rankings has astounded the web industry. Because the SEOs had mastered the art of increasing site visibility without providing actual content, Google had to come up with a solution that checks such activities. Many sites, especially news websites, welcomed this change. It helped them rank highly on SERPs and generate higher traffic. However, the websites that have been posting irrelevant or copied content are worried about its impact on their business. Types of site that have been adversely affected by Panda include e-commerce sites with poor product outlays, advertising sites, travel sites with duplicate reviews etc.

What to do if you have been its target?

If you can’t find your website at the rank it was previously at or if you have seen a drop in traffic, it means your site’s content did not pass the quality and authentication test. In order to recover from the setback, you need to add value to your site.

  • Create high-quality content which would indicate your reliability.
  • Check increasing bounce rate because it suggests that your visitors reach your site because of the keywords move over to another one because the content wasn’t satisfying enough.
  • Promote yourself through ethical activities such as interacting with your community, engaging with them and making your presence through networking.
  • Remove all the obsolete data from the site which does not hold any relevance in today’s time.



Visit Website Design Sigma InfoTech for details.

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